COVID-19 emerging generations report

Understanding the impact of COVID-19 on the emerging generations

Explore our latest research into how COVID-19 is affecting the emerging generations.

    Understanding Generation Alpha report

    Meet the Alphas

    Download our free whitepaper to explore the latest research on the newest generation – Generation Alpha. An invaluable resource to help you navigate and lead through these times of change.

      GENERATION ALPHA INFOGRAPHIC

      All the latest facts & stats in one handy infographic

      From explaining the defining traits of each generation to shining a light on the emerging Generation Alphas, this infographic provides a fascinating overview of the generations.

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      Understanding Generation Alpha in this transformative context

      How to effectively lead and engage the emerging generations

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      Generation Alpha articles

      Generation Alpha Explained

      Size

      Characteristics

      How were they named?

      How we know so much about them

      Tween town

      Why they matter

      How they compare to other generations

      Tech-savvy

      Who comes after

      Consumers

      Millennial parents

      Toys

      Education

      Mobility

      Career options

      Skills needed

      Parent expectations

      The future of work

      Longevity

      Work wellbeing

      Parenting and leading

      Screenagers

      A positive outlook

      Timeless needs

      Communicating

      Outgoing technology

      Health

      Interests

      Transport