Understanding Generation Alpha report

Meet the Alphas

Download our free whitepaper to explore the latest research on the newest generation – Generation Alpha. An invaluable resource to help you navigate and lead through these times of change.

GENERATION ALPHA INFOGRAPHIC

All the latest facts & stats in one handy infographic

From explaining the defining traits of each generation to shining a light on the emerging Generation Alphas, this infographic provides a fascinating overview of the generations.

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Generation Alpha articles

Generation Alpha Explained

Size

Characteristics

How were they named?

How we know so much about them

Tween town

Why they matter

How they compare to other generations

Tech-savvy

Who comes after

Consumers

Millennial parents

Toys

Education

Mobility

Career options

Skills needed

Parent expectations

The future of work

Longevity

Work wellbeing

Parenting and leading

Screenagers

A positive outlook

Timeless needs

Communicating

Outgoing technology

Health

Interests

Transport