New online video series!
Generation Alpha is poised to reshape the world as we know it. As a leader, educator, or marketer, staying ahead of the curve has never been more critical. Our comprehensive video series will equip you with the insights and strategies you need to effectively connect with this emerging generation and unlock their full potential.

WHAT COMES AFTER GEN ALPHA?
Welcome Gen Beta!
As of 2025, we welcome Generation Beta. Simply put, Generation Beta is defined as those born between 2025 and 2039.
- Generation Beta will be born from 2025 to 2039
- By 2035 they will make up 16% of the global population
- They will be the children of younger Gen Ys (millennials) and older Gen Zs
- Many will live to see the 22nd century


Book out now
Generation Alpha
From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.
Generation Alpha are the most globally connected generation of children ever. For parents, teachers and leaders looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need.
The book covers:
- Understanding and empowering this generation
- The significance of technology
- How to get education right for them and the future of work
- Their consumer habits and their role as influencers
- Where and how this generation will live as adults
- The importance of mental and physical wellbeing
- What their future looks like
What people are saying
”As a parent, researcher and marketer every page was insightful.
Monica DregerGlobal Head of Insights and Research at Airbnb
”I’m up to the last chapter of your book. LOVE LOVE LOVE it! It’s been so interesting and encouraging. I’m excited for Generation Alpha. Thank you for writing such a great book.
MoniqueMother of three
”Those of us who work with young people crave this knowledge. Thank you for researching and compiling and presenting this in such an accessible way.
Educator


GENERATION ALPHA INFOGRAPHIC
All the latest facts & stats in one handy infographic
From explaining the defining traits of each generation to shining a light on the emerging Generation Alphas, this infographic provides a fascinating overview of the generations.
Understanding Generation Alpha report
Meet the Alphas
Download our free whitepaper to explore the latest research on the newest generation – Generation Alpha. An invaluable resource to help you navigate and lead through these times of change.

REPORT
The Generations Defined
Explore the generations further in our definitive guide to navigating the new landscape of employees and consumers.
Free virtual event
Understanding Generation Alpha in this transformative context
How to effectively lead and engage the emerging generations
If you missed our live event or would like to revisit the presentation we’ve recorded it for you to watch anytime.
