New book out now!
From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.
Generation Alpha are the most globally connected generation of children ever. For parents, teachers and leaders looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need.
The book covers:
- Understanding and empowering this generation
- The significance of technology
- How to get education right for them and the future of work
- Their consumer habits and their role as influencers
- Where and how this generation will live as adults
- The importance of mental and physical wellbeing
- What their future looks like
View the virtual book launch recording
What people are saying
”As a parent, researcher and marketer every page was insightful.
Monica DregerGlobal Head of Insights and Research at Airbnb
”I’m up to the last chapter of your book. LOVE LOVE LOVE it! It’s been so interesting and encouraging. I’m excited for Generation Alpha. Thank you for writing such a great book.
MoniqueMother of three
”Those of us who work with young people crave this knowledge. Thank you for researching and compiling and presenting this in such an accessible way.
Educator
GENERATION ALPHA INFOGRAPHIC
All the latest facts & stats in one handy infographic
From explaining the defining traits of each generation to shining a light on the emerging Generation Alphas, this infographic provides a fascinating overview of the generations.
Understanding Generation Alpha report
Meet the Alphas
Download our free whitepaper to explore the latest research on the newest generation – Generation Alpha. An invaluable resource to help you navigate and lead through these times of change.
COVID-19 emerging generations report
Understanding the impact of COVID-19 on the emerging generations
Explore our latest research into how COVID-19 is affecting the emerging generations.
Free virtual event
Understanding Generation Alpha in this transformative context
How to effectively lead and engage the emerging generations
If you missed our live event or would like to revisit the presentation we’ve recorded it for you to watch anytime.
