Timeless needs

While Generation Alpha will encounter a lot of change, it is important to remember that some timeless human needs do not change. Amidst all the change, Generation Alpha will still crave acceptance, community and belonging. These timeless human needs, while expressed differently over time, will be the key drivers for Generation Alpha and are important for leaders, organisations, parents and community groups to keep in mind as they lead Generation Alpha through the next decade and into adulthood.